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Wouldn't you love to create a course and make a couple of social media posts.

Then sit back and watch hundreds of thousands of dollars flow in?

Yeah, every online creator and entrepreneur seems to be doing just that.

And for good reason...

In light of writing this, I decided to release my own course to see how "easy" it is to sell.

The results are astounding, to say the least.

I'll be going over exactly how much I made, while uncovering everything single step on how I marketed the course.

That'll be at the end.

At the same time, I'll be unlocking the EXACT secrets to why these prominent course creators make millions.

Some of the wealthiest YouTubers sell courses and info Products.

• Iman Gadzhi

• Andrew Tate

• Ali Abdaal

• Grant Cardone

• Ryan Pineda

• Dan Koe

• Justin Welsh

• Alex Hormozi

Yahoo Finance Reports that the E-Learning industry's market cap is at a whopping $278 Billion.

And E-Learning is expected to double to $462.6 billion by 2027.

Yeah, it's not slowing down anytime soon.

But why? 

Why are we seeing this rise in entrepreneurs making millions selling courses?

Coursepreneur Model

First off...

Let me make my stances clear on courses.

I love them!

I've probably spent over $10,000+ on courses.

So, my job here is to not bash anyone.

But There are 2 main reasons to why we are seeing the classic “Here’s how I make 50k+ a month…” all over our feeds.

Reason #1 Scalability

Most Courseprenuers out there took a stab at creating a service-based business.

Same goes for Alex Hormozi (The man who sold Gym Launch for $60 million).

Here's his original business model:

• Travel to gyms

• Fill them up with members

• Take the pay of the member's first month

Simple right?

As we all know, business is more complex.

Here are the issues he had:

• Using his energy to go to the gym

• He uses his time to go to the gym

• Spending money on a sales manager

• Spending money on a team

• Spend time and energy training a team

All of these problems were preventing him from scaling his business.

Most entrepreneurs run into this scaling problem at the $50k to $100k a month mark.

Heck, I've experienced this myself.

The problem is to scale past this ceiling; you run into a situation I call "the grind loop."

To scale, you must hire more employees to get your time back.

To afford more employees...

you have to use your 

• time (that you don't have)

• energy (that you don't have)

• money (that you don't have)

To acquire more clients and successfully service them.

All to afford employees, to regain the things above.

It's difficult.

That's why we see entrepreneurs resort to selling courses.

It's the easiest way to break the "grind loop."

Packaging up all your knowledge and selling an info-product gets past all your scaling problems.

Your service now becomes a digital product.

 Digital products are one of the highest-leveraged things you can sell.

2 main things disappear with a digital product:

1. Fulfillment

2. Operations

You can create the product once.

Then sell it as many times as you possibly can.

Your time and energy come back. Shifting all of your focus to marketing and sales.

Everything pivoted for Alex when a desperate gym owner called him up asking him to come out and fill his gym with members.

Alex said he wouldn't do it.

The gym owner then asked him to just give him the information on how to fill the gym with members.

Right then and there, Alex packaged up the info and sold it to the gym owner for $6,000.

This is the exact moment Alex broke the ceiling to his scaling problem.

Reason #2: The Perceived Value/Winning Offer

If I gave you the exact steps to make $100,000 a year and you were guaranteed to do so, but all you had to do was pay me $1,000…

Would you do it?

I for sure would take that offer.

The value that’s being provided is 100x more than the cost.

This is what most Courseprenuers base their offer on.

Let’s look at Iman Gadzhi

His last course, "Educate," was selling for $995.

Most people are under the impression that if you buy his course, you will learn how to make $100,000+

This offer is a no-brainer in a perfect world.

Spend $995 to make a $100,000.

This is highly enticing to the consumer, making the course more accessible to sell.

Typically, if you're running a service and want to provide $100,000 in perceived value to a client.

It's tough to charge a client 1,000 dollars while bringing 100x in value "like a course can."

We go back to reason #1

• Operation Costs

• Employee Costs

• Time

• Energy

• Etc

All of this jacks up the price of the service.

So, most online companies will bring only 10x of the perceived value. (If they are a good business).

Meaning to provide $100,000 in perceived value

The price of the service is $10,000.

What makes a great course?

Listen, it's easy to figure out which course creators are just trying to get rich off of you. 

Just do some research on the creator. 

If you have a halfway decent bulls**t meter. You'll be fine.

But here is what makes a great course.

1. Network

Why do students spend over $300,000 to go to Harvard?

one reason is the the network effect.

A community of high achievers trying to reach the same goals is beneficial.

Not to mention the network access you get from the alumni and being associated with Harvard.

Design this within your course. 

2. Exclusivity & Alumni

Harvard wants all its alumni to be successful.

It's the best form of marketing for them, it gives them their prestige.

The success rate of each student is significant.

That's why Harvard only accepts the top 1% of students.

Because they know their students will be able to learn the curriculum and apply it to be successful in the real world.

A course that limits access and only accepts high achievers and initiative takers will result in successful alumni.

Preventing your course from looking like a scam.

Alex Hormozi - The Best Courseprenuer model.

When building Gym Launch, Alex took critical steps within his company that allowed him to surpass most courseprenuers

Let's dive into his model. Because it's different than most course creators out there.

1. Legitimizing the course

Most Coursepreneurs struggle to sell their business.

It's Because it's tied to a face.

This is where Alex took a different approach with Gym Launch.

He did an excellent job branding the company and legitimizing it.

Instead of 1 creator trying to go for a money grab.

He has a team of employees, coaches, and media buyers helping the students.

2. Choosing a great Niche.

Selling a course to 15-18-year-olds and telling them they can get rich is borderline scammy.

Selling a course to legitimate business owners or, in this case, gym owners is much more applicable.

3. Info agency

If we actually look at how Gym Launch is set up.

It's an "info agency."

A modification between an agency and a course.

He teaches gym owners how to fill their gyms.

Showing them all the techniques he used when he was servicing gyms himself.

At the same time, other coaches, mentors, and assistants help the gym owner along his/her journey.

Making sure they succeed every step of the way.

It is more like a done-with-you model.

I Made $20,090 In 5 days.

Yeah, that's a lot of money for keeping the course up for only 5 days.

Although there is more than meets the eye to just recording a couple of tutorials and then letting the cash flow in.

We'll get into exactly how I made that much in 5 days.

But before we do, let me say this.

I have been building my online presence for 8 months and consistently posting 2-4 times a week.

At the time of my course launch, I had roughly 40k followers.

So you can say 8 months went into me earning $20,090 in 5 days.

My Course:

The course I created was to teach editors how to become advanced-level editors/animators so they can edit for top influencers and brands.

If you didn't know, I have a background in editing and built out a massive team of editors servicing many social-led brands.

If you want a full-time editor who understands how to capture attention on social media.

Click here!

Back to the course.

Let's get down to the meat here.

How did I go about creating a successful online course?

What marketing strategies did I use?

Well, I'm about to reveal as much as I can. 

Let's go down the funnel.

Top-of-Funnel Awareness Content Strategy.

My organic content marketing was the main engine of the success of the course.

When selling a course, it's all about figuring out how many eyes to get on you.

Then, make sure the correct type of audience is watching.

I've centered my personal brand around these interests:

• Marketing

• Business

• Content Creation

• Video Editing

I led with value-based content.

Posting videos like these:

1. Background Assets Version 1

2. Background Assets Version 2

These videos killed 2 birds with 1 stone.

1. I provided value

2. I captured emails

I also ended up making longer tutorials on YouTube.

However, I needed to leverage my Instagram following to make my YouTube videos successful.

So, I made posts like these:

• Ali Abdaal Tutorial

• Iman Gadzhi Tutorial

This worked exceptionally well when funneling traffic to my YouTube channel with a more extended tutorial.

It's tough to have CTA's on your top-of-funnel content.

It's too fast-paced to tell someone to check out my course.

People swipe away.

Funneling towards a longer form video makes it easier to have a call to action.

Middle-of-Funnel 

There are funnels within funnels here. So, let me break my middle-of-funnel down by each section.

Long-Form YouTube Videos

YouTube videos does a really great job of creating more personal content that allows you to build:

• Authority

• Expertise

• Trust

• Community

Since the videos are longer, that means you're providing more value.

Which also allows you to throw a CTA within the video without the viewer leaving.

I creating videos like this:

1. Iman Gadzhi Editing Tutorial (V1)

2. Iman Gadzhi Editing Tutorial (V2)

30 seconds into the YouTube videos, I had my call to action. 

The goal here wasn't to sell the course.

I wanted to make the barrier of entry easy.

So, I lead people to my waitlist.

Waitlist

Capturing emails is crucial here. 

It's the only way to contact your audience without relying on an organic algorithm.

Moving people over from my YouTube videos to the waitlist made it easy for them to take action.

From a numbers standpoint, this also helped me out.

The original goal was to obtain 600 emails on the waitlist.

Expecting roughly 2-8% to convert into purchasing the course.

Lead Magnet

Within my Instagram Posts and YouTube videos, I gave away free editing assets in exchange for an email.

The purpose of a lead magnet is to provide even more value but you ask for something in return. In this case it’s an email.

This email list is also different from the waitlist.

The goal here was to obtain 6,000 emails. Expecting only 1% to convert.

The lead magnet email list has yet to warm up to taking massive action for my course.

So, I kept providing more value within this list by emailing them with new tutorials I've dropped.

I would also put at the end of every email to "Sign up for the waitlist.”

This was great for moving people to that next step and showing more commitment.

Bottom-of-Funnel

Once again, I'll divide this into sections.

Early Access, Urgency & Cohorts

Two sides to the coin here.

Leading up to the course release. I knew I needed to create some urgency within my leads.

I did this by keeping the course up for 5 days.

All my marketing and copy within my emails would be based on the 5-day sale.

This created a scarcity mindset within the leads. Causing them to take action right away.

The second side to the coin...

I didn't want to have many students within the first cohort.

I wanted a small number of people I could focus on and ensure they succeeded.

You can use a small group to your advantage. This is very valuable to the consumer as the relationship will be more direct with the course creator.

Implementing this into your marketing and copy will help.

Email Blasts.

I built up the list, and it was time to send emails.

For the 5 days I ran the offer.

Each day, I sent out an email.

Letting the leads know there was a limited time to purchase.

It was easy to see each time I sent out an email that soon would follow was a spike in sales.

Here's a straightforward template I followed within each email.

1. Create Urgency (3 days left!)

2. Build Trust (Here's what’s in the course)

3. Handle objections

4. Here, I answered common objections someone might have before purchasing the course.

I didn't get too crazy with the copywriting in my emails.

If you did the work before with your content lead system. 

The trust and value for the lead is already there.

Landing page

I kept this as simple as I could.

Literally made the website in 1 night.

I just wanted to convey my main marketing message. 

Which is now the rise of the social media editor.

I also wanted to show what's inside the course to build more trust.

That’s pretty much the overview of how I made $20,090 in 5 days.

Now each section could be broken up into way more detail. I’ll have more on this in newsletters to come.

A lot goes into a course, and there are many reasons why we are seeing every major online figure building one.

Time will tell if this trend will continue or if the market will pop.

But to me, it's just the beginning of E-learning.

We still have entire generations who think colleges aren't a scam and soon will be awakened to the idea of learning online.

That’s it! hope you enjoyed the story and the insights provided along with it.

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Thanks for reading and supporting!

Peace!

Brett