4 Founders Making $4M+ From Organic Content

Author

Brett Fully
January 06, 2024

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Hey There!

Here are 4 brands/founders who are killing it with organic content and making millions.

1.10x Health System (Gary Brecka)

Quick Background:

Gery Brecka and Grant Cardone founded 10x Health System. 

The team at 10x Health System provides you with genetic provides you with Genetic and blood testing to figure out the deficiencies within your body.

Great, many companies are doing this. But why is 10x Health System a $10 million + Company?

Top-of-funnel organic content

All of their leads come from organic social media.

They run the "Andrew Tate System."

Which is an army of editors who have multiple accounts posting podcast and interview clips of Gary Brecka.

However, the idea here is that all organic content generates millions of sales.

Educational Content

Gary heavily educates the consumer, which plays well with his health brand.

Education mixed with entertainment is the theme going into 2024.

Lead flow system

Just posting online and getting a million views does not produce sales.

You need a lead flow system.

Here is Gary's/10x Health Sytem's in a nutshell:

  • Start: Organic content (Andrew Tate Methode).

  • Middle: Podcast & Free guidebook 

  • Bottom: Email Marketing

2. Qoves Studio

Quick backstory:

Qoves Studio provides facial analysts report to improve your looks. (I bought a report and they said my face was perfect.)

Why they are generating millions?

Unlike Gary Brecka, Quove decided to take the quality route. (Which plays nicely with their brand identity).

Their educational awareness content drives all of their sales.

What works well for them is what many brands and creators need to do.

They create content that is set to go viral.

They barely mention their product.

But how do they know their content will go viral?

Here are some secrets…

1. Topic research

They don't just come up with a video idea using their all mighty brain power.

No, they research viral articles, newsletters, YouTube videos, TikTok, etc.

Then, turn the highest-performing ideas into a Qoves Studio style video.

2. Tapping into desires

Each of their videos educates but does it in a way that educates the viewer on their biggest insecurities and desires.

When creating content that is supposed to lead towards sales, you must tap into the desired outcome of your viewers.

  • No desire example topic: Here's how to have the best hairstyle for your head shape

  • Desired topic: Best hairstyle for your head shape to attract your crush.

The second topic hits much harder.

3. Familiarity Bias/Credibility hijacking

They use celebrities to gain views.

People are more likely to be in-tuned to a video that breaks down Brad Pitt's facial features than some Joe Shmo off the streets.

You are familiar with Brad Pitt therefore you are more likely to watch.

3. Paul Saladino (Heart & Soil)

Quick Backstory:

Paul Saladino is known for his all-meat diet. 

His Company, Heart & Sole, sells meat-based supplements, generating around $5 million ARR.

Paul relies on content synthesizing/curation to go viral.

He leverages his expertise and heavily researched studies to educate the viewer on why certain foods within a store are bad.

His top performing content is when he goes to a grocery store, reads labels of famous food products, and tells you why they are bad for you.

For starters, Paul didn't start the "going into a grocery store" type content.

He stole this from other creators but used his expertise throughout the videos.

Takeaway:

  • Find a trend and make it your own

  • Leverage your expertise

  • Synthesize important info so your viewers can easily consume it.

4. Kamberland Creations

He is not making millions, but he has the potential to do so with his new product.

Quick Backstory:

This guy, Kamber, creates coffee coffee tables.

Many people don't believe you can sell a high-ticket product through organic content.

Kamber is a clear example that you can.

His Coffee tables cost $1,000 - $3,000, and they are sold out.

The home goods category on social media is rising quickly and isn't stopping any time soon.

If your in this niche you are one of the lucky few. All you need is a nicely designed product and showcasing if off in a cinematic way.

Also through his content, he shows the process of building the coffee coffee tables.

If you have a DTC product showing the viewers the process of building and creating, it is always a great form of content.

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With that I will see you in the next newsletter

Peace!

Brett Fully